Buyer Beware When Selecting an Online Marketing Company...

A good part of what we do every month is competitive monitoring, both for our clients and for ourselves. In the online marketing world, there is one certification that definitely stands out--Google AdWords certification. Unfortunately, there are quite a few companies out there that either stretch the truth or outright lie about their certifications.

It has definitely been a long time coming and inevitable that Microsoft and Yahoo would unite to have a chance to compete with Google. I actually laughed out loud during the investors call between Yahoo and Microsoft this morning when one of the legal representatives referred to Microsoft and Yahoo as a "small company" against the 78% market share lead of Google when referring to any anti-trust concerns about the deal.

Search Engines and Content Management Systems

I have seen a lot of discussion over the years regarding search engines having trouble indexing sites that use content management systems. The biggest problem sites run into is using query information for the CMS to determine what content to show. This is when all of the pages look like index.php?articleId=X.